Kill Switch

Station 01 / 05

How bad is the pain?

The product you're building — how urgent is the problem it solves for users?

Nice to have Hair on fire
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Station 02 / 05

How often do users need this?

Not how often they could use it. How often the problem actually occurs in their life.

Multiple times/day Core habit territory
Daily Strong pull
Weekly Solid utility
Monthly Hard to retain
A few times/year Niche / seasonal
Once ever One-shot problem

Station 03 / 05

How crowded is the space?

More alternatives means more evidence the problem is real — but also more to beat. The sweet spot is "obvious problem, weak existing solutions."

I'm the first Weak alternatives Strong competition Saturated

Station 04 / 05

Are users telling friends?

Not "do people use it" — that can be habit, politeness, or sunk cost. Do any users, unprompted, tell someone else about it?

🔥
Yes, actively
I've seen it happen / gotten messages about it
🌱
A little
A few cases, maybe once or twice
🤷
Not sure
I've never asked or seen evidence
🪨
No
People use it but don't mention it to others

Station 05 / 05

How's your energy at 2am?

Not motivation — that fluctuates. Conviction: when things go wrong, do you still believe in the problem? Or are you working on it out of momentum?

Just inertia Obsessed
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